Tagine Sardines

A conceptual packaging redesign for a sardines brand, inspired by traditional tagine imagery and everyday food culture. Instead of designing outer packaging, the focus was placed directly on the tin itself — a deliberate shift from common local conventions, where branding is often secondary to external wrapping. By treating the tin as the primary surface, the project explores how illustration, color, and typographic tone can transform a functional object into something expressive, collectible, and immediately recognizable.